Before focusing on narrative work, I spent over a decade in advertising, media, and technology, working across London, Toronto, New York, and Los Angeles.
I led business development and opened new markets, working closely with creative teams across film, television, and digital production. The work demanded clarity, persuasion, and the ability to operate independently in fast-paced environments.
It continues to shape how I approach narrative today, with a strong focus on structure, positioning, and audience.
I lead narrative and content development for complex, public-facing work, from shaping the initial idea through to execution.
This work spans multiple voices and perspectives, bringing clarity, cohesion, and resonance.
My work starts with listening, but it doesn’t end there. Through 100+ oral history interviews, alongside research and lived experience, I distill what matters into something people can understand, share, and build on.
I work across oral history initiatives, documentary projects, and content platforms, spanning strategy, editorial, and execution.
Over time, my work moved from supporting creative production to focusing more directly on story.
I became interested in how ideas take shape, how people express lived experience, and how it can be structured to resonate beyond the moment.
That shift led me into documentary and oral history work, and to Heritage Mississauga, where I began directing films and leading interview-based storytelling initiatives.
Today, I take what I hear and turn it into work that can be shared and built on.
My work spans identity, culture, creativity, and community, including Indigenous oral histories, immigrant storytelling initiatives, documentary film, and content platforms for organizations and experts.
Across all of it, the goal is the same: making complex material clear and resonant, while staying true to the voice it comes from.
I’m interested in work that matters. Work that helps people understand something they didn’t before, or feel seen in a way that stays with them.
I’ve spent over 15 years working across advertising, publishing, media, technology, and film, with experience in London, New York, Los Angeles, and Toronto. I understand both the creative side of the work and how it needs to be positioned, communicated, and delivered.
Through practices like yoga, somatics, and mindfulness, I’ve learned to slow down, pay attention, and listen closely.
These qualities shape how I approach every story.
I’ve conducted 100+ oral history interviews across Indigenous, immigrant, and community storytelling projects. I know how to build trust quickly and create the conditions where people are open, honest, and fully themselves.
I work across film and writing, shaping real-world experience into narratives that are clear, cohesive, and accessible. I don’t just capture stories, I shape them into something structured and ready to be shared.
I work with complex material, identifying what matters and shaping it into something that is intentional, aligned, and usable across formats.
I develop work that is meant to be experienced, whether through digital platforms, programming, or public-facing initiatives. This includes multi-year storytelling initiatives and projects designed for public engagement.
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